Limited Edition Jason Wu Beauty Elixir

Caudalie

The Campaign

The Campaign

Services

Social Media Strategy

Content Creation

Media Partnerships

Events

To anniversary Caudalie’s bestselling and fan-favorite Beauty Elixir, we partnered with fashion designer Jason Wu to design a limited-edition bottle. Supported with a robust partnership with editorial and media partner, Coveteur for editorial features, content, and events. In total, the partnership garnered 278M impressions.

Social Content

Created assets and cadence for Teaser & launch Campaign on Instagram, Facebook, Twitter & Snapchat. We utilized #CaudaliexJasonWu as the campaign hashtag for tracking purposes, resulting in #526 total posts.

  • Co-hosted sweepstakes with Marie Claire to win a Jason Wu signed bottle and Diane Bag for email acquisition, which was shared on social media.

    • Visits: 11,211

    • Entrees: 5,024

  • Live coverage at editor & influencer launch event

  • Created Custom snapchat filters for the event

Media Partnership & Event

Event

  • Parntered with Covetur to host both and Editor Brunch & VIP Dinner with tastemakers and influencers. The events were hosted at the Founder’s waterside Hamptons house, with an outdoor takeover including a custom Beauty Elixir wall with florals, a gift bar, and branded moments throughout. Guests were encouraged to use a polaroid camera to capture moments throughout. Coveteur brought their photographer and Founder, Jake Rosenberg, to capture images for the collaboration. I interacted with guests, educated on product,captured owned social media (including a Facebook live), and managed the guest list.

Advertising

  • Media Units on-site + emails on Coveteur.com

  • Social Amplification and coverage on Coveteur’s channels: Instagram Posts, Facebook Posts, Twitter Posts, Live Snapchat Coverage.

  • Sponsored E-Newsletter to Coveteur subscribers.

Media

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