Launch
HD&Me
The Project
The Project
Services
Social Media Strategy
Content Development
Copywriting
Merchandise Design
Shopify & E-commerce
Led the social media launch strategy and execution for a Human Design–focused startup, positioning it as a go-to educational resource within a growing white space. Developed a content-forward approach to introduce the brand’s unique value while building a community from day one. Supported high-quality merchandise design to align with the brand’s aesthetic and purpose, and advised on and executed website implementation via Shopify—including user journey mapping, strategic design recommendations, and seamless email marketing integration.
Social Media Strategy
Innovated a phased social media launch plan introducing HD&Me ethos, digestible education on Human Design concepts, engagement driving posts based on social media trends, and the products available for sale.
Content Development
Created social media briefs inclusive of concepts, creative direction, post contents, and copywriting post text and captions - aligned with brand voice.
Aligned with team members and provided consolidated feedback to the graphic designer.
Merchandising
Led design process and created custom-branded merchandise available for sale on HDandMe.com, including 4 hoodies and 3 hat styles.
Integrated Printful into the Shopify storefront.
Merchandised hoodies and hats for optimal visibility
Implemented pricing and product descriptions on PDP’s.
Shopify & E-Commerce
Managed checkout page updates, such as defining and implementing shipping offerings, ShopPay integration, and marketing opt-ins.
Developed return policy and protocol.
Created marketing and notification emails within the customer’s user journey, including confirmation of purchase, shipping information, abandoned cart, and xyz.
Adapted and designed elements on the Shopify page, including banners, contact information, navigation bar, etc.