#FeedYourSkin
Elemis Superfood Expansion
THE CAMPAIGN
THE CAMPAIGN
Services
Social Media Strategy
Influencer Activations
Events
Affiliate and Sampling Programs
Led the launch of 4 new Superfood skus, driving $229K in revenue and delivering a 3.2x lift in units sold and 2x revenue year-over-year. The campaign was powered by a strategic blend of organic and paid social media, influencer mailers, paid collaborations, and a custom experiential event that brought both creators and consumers into the heart of the brand.
Social Media Strategy
Created a heavily curated campaign asset feed for a unified campaign look to launch all products, followed by educational content, ingredient focuses, benefit-driven posts, event coverage, influencer re-posts, and UGC. Custom Superfood Instagram GIPHYs were also created to support social media sharing.
Results
Campaign assets, Superfood garnered an Organic Reach of 136M.
With a total of 30 posts on our organic channel during launch month, we received 11,224 engagements
Influencer Activation
To ignite buzz for the ELEMIS Superfood range, I led a globally coordinated “instabomb” campaign—timed precisely to flood social channels with influencer content at launch, creating a powerful halo of awareness around the event.
Highlights:
Creative Mailers: Designed and delivered bespoke influencer mailers targeting both loyal advocates and new verticals.
Micro-Influencer Activation: Partnered with mid-tier and micro beauty & lifestyle influencers through the curated mailer to maximize authentic UGC.
Superfood Squad (Macro Campaign): Collaborated with 6–8 top-tier macro influencers to produce content focused on benefits, usage, and brand storytelling, boosting reach and trust.
RewardStyle: partnered with 7 rewardStyle influencers to drive awareness and brand buzz.
This campaign generated 19k likes, 4k clicks, 365k impressions.
Results:
261 total posts
$250,300 in earned media value
Boosted share of voice among mature millennial consumers through a layered micro + macro influencer strategy
Event
Hosted The Superfood Rooms—an immersive, multisensory experience for media and influencers designed to spark buzz and drive coverage for the Superfood collection. Guests explored ingredient-inspired rooms, sampled custom juices and bites, and received facials at our “Insta Beauty Bar” while sharing their experience using #feedyourskin.
Following the influencer event, we transformed the space for a consumer-facing meet-up with Superfood Ambassador The Skinny Confidential. Lauryn followed up with a series of sponsored posts, amplifying reach and driving traffic to the Superfood collection. Attendees received an exclusive 30% off code for 48 hours.
Results:
113 media & influencer attendees
211 Instagram Stories shared
14.5M+ impressions
145 code redemptions, generating $10,274.95
131 consumer orders (113 first-time, 18 repeat)
Affiliate Programming & Sampling
Influenster Sampling: Drove 5-star reviews and conversion by sampling full-size products to 200 consumers. Generated rich UGC, testimonials, and insights for both ELEMIS.com and ULTA.
IPSY: 20ml Superfood Facial Wash included in monthly sample box.
Boxycharm: Included 911k units of Full-size blackcurrant jelly exfoliator in July Box.
SOPOST: Sampled x15K Mask Sachet Duo and x1K Blackcurrant Jelly Travel-size
Results:
60% Opt-In Rate